Confused.com asks a boaring question
Telling us why money started being stored inside pigs, Accenture Song and Vedran Rupic's silly spot delights in developing porky pies.
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Credits
View on- Agency Accenture Song/London
- Production Company Riff Raff
- Director Vedran Rupic
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Credits
View on- Agency Accenture Song/London
- Production Company Riff Raff
- Director Vedran Rupic
- Editor Joe Guest
- Sound Design Sam Ashwell
- Music Machine Sound/London
- Composer Rohan De Livera
- Producer Christian Kuosmanen
- DP Nico Poulsson
- Post Produciton The Mill/London
- 3D VFX Supervisor Andy Steele
- Colorist Peter Oppersdorff
- Agency Assistant Producer Georgia Middleton
- Chief Creative Officer Nik Studzinski
- Chief Executive Officer James Denton Clark
- Creative Joe Holt
- Creative Louis Friedlander
- Creative Director Luke Ramm
- Creative Director Joe Holt
- Creatives Luke Ramm
- Executive Creative Director Pablo Gonzalez De La Pena
- Executive Creative Director Vix Jagger
- Senior Art Director David Simoes
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Credits
powered by- Agency Accenture Song/London
- Production Company Riff Raff
- Director Vedran Rupic
- Editor Joe Guest
- Sound Design Sam Ashwell
- Music Machine Sound/London
- Composer Rohan De Livera
- Producer Christian Kuosmanen
- DP Nico Poulsson
- Post Produciton The Mill/London
- 3D VFX Supervisor Andy Steele
- Colorist Peter Oppersdorff
- Agency Assistant Producer Georgia Middleton
- Chief Creative Officer Nik Studzinski
- Chief Executive Officer James Denton Clark
- Creative Joe Holt
- Creative Louis Friedlander
- Creative Director Luke Ramm
- Creative Director Joe Holt
- Creatives Luke Ramm
- Executive Creative Director Pablo Gonzalez De La Pena
- Executive Creative Director Vix Jagger
- Senior Art Director David Simoes
Have you ever wondered why slotted pigs seem to have been the preferred coin storage system since... well... forever?
Well wonder no more, as Accenture Song brings an imagined moment of inspiration to life in their latest campaign for Confused.com, aiming to present everyday confusions as something to entertain, not avoid.
Following a thief attempting to hide his ill-gotten gains, Piggy Bank, directed by Riff Raff's Vedran Rupic, sees a gloriously sweet, animatronic pet pig make a snuffling sacrifice for his human carer.
“We wanted to make confusion entertaining," notes Vix Jagger, ECD at Accenture Song. "Celebrate those questions that pop into your head when you’re midway through a parallel park. Things like: ‘what was the first person to milk a cow trying to do?’ And once we hit that construct, the ads wrote themselves.
"For us this is more than just a campaign, it’s a new platform for Confused.com that celebrates the heart of their brand: Confusion.”
