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Cosmote – Human Connection

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Taking a decent enough concept - equating human relationships with digital connectivity - and running with it, Ogilvy Athens's goes all in on the festive sweetness to prove its point.

Filled with a series of scenarios in which people relate to one another, Human Connection wears its heart on its sleeve; conjuring up tearjerking encounters like reunions and romances to playfully relate product to purpose.

Captured with charm by Foss ProductionsAlejandro Toledo, and managing to be inventive with its interpretations of everyday tech woes, this unashamedly saccharine Christmas spot nonetheless managed to connect.

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