Curtice Brothers' business-boosting ketchup
The new spot for Curtice Brothers Ketchup shows the impact of the brand's sauce in restaurants.
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Credits
View on- Agency Ogilvy/Berlin
- Production Company In-House at Agency
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Credits
View on- Agency Ogilvy/Berlin
- Production Company In-House at Agency
- Music Da House Audio/Germany
- Creative Director Felipe Galiano
- Creative Director David Krueger
- Art Director Rodrigo Sganzerla
- Copywriter Rafael Quintal
- Creative Chairman Stephan Vogel
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ogilvy/Berlin
- Production Company In-House at Agency
- Music Da House Audio/Germany
- Creative Director Felipe Galiano
- Creative Director David Krueger
- Art Director Rodrigo Sganzerla
- Copywriter Rafael Quintal
- Creative Chairman Stephan Vogel
The organic sauce brand, Curtice Brothers, has taken to Tripadvisor, a corner of the internet hosting some of the most brutal and merciless reviews, to collect consumer feedback on its signature Ketchup.
In the campaign, created by Oglivy Berlin, the sauce brand placed bottles of the sauce on to tables in the worst-reviewed restaurants in Berlin to track the change in Tripadvisor reviews from before and after.
With deadpan humour, the ad follows the understated success of the restaurants in question, which went from one-star to two, or in the most successful cases, a whole three-stars.
Reviews changed from “walk on by”, to “not the worst” and 100% of the restaurants did not go out of business.
The spot is quick and funny and showcases the power of online reviews and scathing criticisms and how a mere bottle of ketchup can change a whole meal from “not OK to OK.”
