Böen Wines’ fun fake product
The vintner launches a wine-lovers app with an ad that appears to be for a disastrous new dirt-based commodity.
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Credits
View on- Agency Camp + King/San Francisco
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- Director Michael Whelan
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Credits
View on- Agency Camp + King/San Francisco
- Director Michael Whelan
- Chief Creative Officer Roger Camp
- Executive Creative Director Jesse Dillow
- Associate Creative Director/Art Director Chris Nash
- Associate Creative Director/Copywriter Jason Whitehead
- HP Garrett DeLorm
- Chief Executive Officer/Partner Jamie King
- Editor/DP Michael Whelan
Show full credits
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Credits
powered by- Agency Camp + King/San Francisco
- Director Michael Whelan
- Chief Creative Officer Roger Camp
- Executive Creative Director Jesse Dillow
- Associate Creative Director/Art Director Chris Nash
- Associate Creative Director/Copywriter Jason Whitehead
- HP Garrett DeLorm
- Chief Executive Officer/Partner Jamie King
- Editor/DP Michael Whelan
It’s got a bit of a clay loam,” says the wine taster swirling a stick of gum under his nose, “I like the texture… it’s dirty. I’d say it tastes like dirt.”
This amusing spot, Terroir Gum, was created by agency Camp + King and directed with a deft comic touch by Michael Whelan.
You’ll have to watch it to discover the amusing outcome of the brand’s new innovation, suffice it to say, the company is prouder of its new Ask Joe Virtual Wine Assistant, an app to educate wine drinkers around the world.
