Cut+Run Editor Adam Bazadona Creates Seamless Transitions In The New Gap Holiday Cozy Campaign
Edited by Cut + Runs Adam Bazadona for Untitled Worldwide.
Gap's lounge wear seamlessly transitions from home to street and lets you feel comfortable in your skin wherever you might be in the new Gap Holiday Cozy campaign, editing by Cut + Runs Adam Bazadona for Untitled Worldwide.
Directed by Matt Baron of AllDayEveryDay, the spots take viewers from a dreamlike, magical environment complete with a bike, roller skaters, long boarders and moving pieces of furniture. We wanted to not just show how to wear cozy lounge wear, but create a video that emulates and elevates the feeling of freedom and snugness one gets when wearing the lounge wear product.
The videos will be showcased primarily on Gaps social media channels such as Instagram, Facebook and Twitter.
