Cut+Run editor Jonnie Scarlet embraces La Dolce Velveeta
In 2021, America was reintroduced to Velveeta by way of its first-ever dramatic rebrand in over 100 years.
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For the latest evolution of La Dolce Velveeta, Velveeta and agency Johannes Leonardo collaborated with director Andreas Nilsson and editor Jonnie Scarlet in a campaign that features three characters enjoying Velveeta when and however they please.
In 2021, America was reintroduced to Velveeta by way of its first-ever dramatic rebrand in over 100 years. The brand was reestablished not only as a product, but as a lifestyle centered around enjoying life’s greatest pleasures: La Dolce Velveeta (LDV).
Credits
View on- Agency Johannes Leonardo/New York
- Production Company Biscuit Filmworks/USA
- Director Andreas Nilsson
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Credits
View on- Agency Johannes Leonardo/New York
- Production Company Biscuit Filmworks/USA
- Director Andreas Nilsson
- Local Service The Lift Mexico
- Editorial Cut + Run / California
- Editorial The Quarry
- Post Production & VFX Bacon X
- Music & Audio Ballad
- Chief Creative Officer Julia Neumann
- Creative Director Mathew Jerrett
- Creative Lead Andrew Chin
- Creative Lead Lannie Hartley
- Group Executive Producer Brett Fisher
- Senior Producer, Film Jacob Herman
- Managing Director/Partner Shawn Lacy
- Executive Producer Holly Vega
- Head of Production Sean Moody
- UPM Jay Veal
- Bidding Producer Nash Cubero
- Chief Executive Officer Avelino Rodriguez
- Executive Producer Pablo Chozas
- DP Peter Deming
- Production Designer Brock Houghton
- Editor Jonnie Scarlett
- Assistant Editor Chrissy Doughty
- Managing Partner Lauren Hertzberg
- Executive Producer Ellese Shell
- Head of Production Marcia Wigley
- Colorist Hannibal Lang
- Executive Producer Eliana Carranza-Pitcher
- Head of Production Cilie Kragegaard
- VFX Producer Doireann de Buitlear
- VFX Supervisor Morten Vinther
- Senior Compositor Mikkel Hansen
- Compositor Kai Hauswirth
- Compositor Marco Baratto
- Executive Producer Gregers Maersk Moeller
- Sound Designer Adrian Aurelius
- Audio Engineer Philip Nicolai Flindt
- Music Supervisor Sunny Kapoor
- Music Supervisor Marc Algranti
- Stills Retoucher John Ciambriello
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Credits
powered by- Agency Johannes Leonardo/New York
- Production Company Biscuit Filmworks/USA
- Director Andreas Nilsson
- Local Service The Lift Mexico
- Editorial Cut + Run / California
- Editorial The Quarry
- Post Production & VFX Bacon X
- Music & Audio Ballad
- Chief Creative Officer Julia Neumann
- Creative Director Mathew Jerrett
- Creative Lead Andrew Chin
- Creative Lead Lannie Hartley
- Group Executive Producer Brett Fisher
- Senior Producer, Film Jacob Herman
- Managing Director/Partner Shawn Lacy
- Executive Producer Holly Vega
- Head of Production Sean Moody
- UPM Jay Veal
- Bidding Producer Nash Cubero
- Chief Executive Officer Avelino Rodriguez
- Executive Producer Pablo Chozas
- DP Peter Deming
- Production Designer Brock Houghton
- Editor Jonnie Scarlett
- Assistant Editor Chrissy Doughty
- Managing Partner Lauren Hertzberg
- Executive Producer Ellese Shell
- Head of Production Marcia Wigley
- Colorist Hannibal Lang
- Executive Producer Eliana Carranza-Pitcher
- Head of Production Cilie Kragegaard
- VFX Producer Doireann de Buitlear
- VFX Supervisor Morten Vinther
- Senior Compositor Mikkel Hansen
- Compositor Kai Hauswirth
- Compositor Marco Baratto
- Executive Producer Gregers Maersk Moeller
- Sound Designer Adrian Aurelius
- Audio Engineer Philip Nicolai Flindt
- Music Supervisor Sunny Kapoor
- Music Supervisor Marc Algranti
- Stills Retoucher John Ciambriello
LDV embraces what the brand really stands for: unapologetic, big, bold, supremely creamy, and relentlessly original. In 2022, the brand set out to give fans real life examples of how to live LDV and that came to life through Velveeta Pinkies Out nail polish, Velveeta Veltini and the Velveeta Foodie Call, but this year it’s all about the attitude behind the lifestyle and that’s exactly what the newest campaign for La Dolce Velveeta embodies.
The 3x longform films with cutdowns will be running across TV, OLV and social. There will also be high visibility placements at launch in Times Square and on the Las Vegas Strip.
