Daniel Wolfe takes us to the limit
A dazzling spot for the launch of the new PS5 from adam&eve DDB takes us unexplored worlds... and beyond.
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Credits
View on- Agency adam&eveDDB/London
- Production Company Somesuch
- Director Daniel Wolfe | (Director)
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Credits
View on- Agency adam&eveDDB/London
- Production Company Somesuch
- Director Daniel Wolfe | (Director)
- Production Service Radioaktive Film
- Post Production The Mill/London
- Post Production MPC/London
- Editing Trim
- Audio Post Factory
- Chief Creative Officer Richard Brim
- Executive Creative Director Antony Nelson
- Executive Creative Director Mike Sutherland
- Copywriter Edward Usher
- Art Director Xander Hart
- Producer Rebecca Holt
- Producer Panos Louca
- Producer Hayley Carter
- Producer Cara Swindell
- Assistant Producer Charlotte Wickens
- Co-Director Alex Hulsey
- Executive Producer Tash Tan
- Producer Elena Camisa
- Production Manager Maddy Perkins
- Production Designer Vova Radlinsky
- DP Jakob Ihre
- Executive Post Producer Clare Melia
- Post Creative Director Dan Williams
- 2D Lead Artist Carl Norton
- 3D Lead Artist Adam Droy
- 3D Lead Artist Finlay Crowther
- Post Producer Jaz Rongokea
- Editor Zoe Izzard
- Post Creative Director Kamen Markov
- Editor Tom Lindsay
- Edit Producer Tatyana Alexandra
- Sound Designer Mark Hills
- Sound Designer James Utting
- Audio Producer Lucy Spong
- Assistant Producer Clio McLeary
- Producer Persephone Withnell
- Producer Anna-Louise Vass
- Producer Jessie Middleton
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency adam&eveDDB/London
- Production Company Somesuch
- Director Daniel Wolfe | (Director)
- Production Service Radioaktive Film
- Post Production The Mill/London
- Post Production MPC/London
- Editing Trim
- Audio Post Factory
- Chief Creative Officer Richard Brim
- Executive Creative Director Antony Nelson
- Executive Creative Director Mike Sutherland
- Copywriter Edward Usher
- Art Director Xander Hart
- Producer Rebecca Holt
- Producer Panos Louca
- Producer Hayley Carter
- Producer Cara Swindell
- Assistant Producer Charlotte Wickens
- Co-Director Alex Hulsey
- Executive Producer Tash Tan
- Producer Elena Camisa
- Production Manager Maddy Perkins
- Production Designer Vova Radlinsky
- DP Jakob Ihre
- Executive Post Producer Clare Melia
- Post Creative Director Dan Williams
- 2D Lead Artist Carl Norton
- 3D Lead Artist Adam Droy
- 3D Lead Artist Finlay Crowther
- Post Producer Jaz Rongokea
- Editor Zoe Izzard
- Post Creative Director Kamen Markov
- Editor Tom Lindsay
- Edit Producer Tatyana Alexandra
- Sound Designer Mark Hills
- Sound Designer James Utting
- Audio Producer Lucy Spong
- Assistant Producer Clio McLeary
- Producer Persephone Withnell
- Producer Anna-Louise Vass
- Producer Jessie Middleton
New console generations always make big promises of being able to conjure fresh gaming experiences, but with the photorealist graphics and more-than-the-eye-can-handle frame-rates this year's kit provides, visiting other worlds might be within our grasp.
Taking this concept as the basis for their launch campaign, Sony and adam&eve DDB show us that Play Has No Limits in a spectacular spot chock-full of breathtaking imagery.
Helmed by Somesuch's Daniel Wolfe, alongside co-director Alex Hulsey, the film uses a combination of archive footage and live action re-enactments to ignite the feeling of discovery in gamers, by paying homage to explorers of the past.
“With our PlayStation 5 launch spot, we want to bring to life the thrill and exhilaration that drives us to explore,” said Mary Yee, VP of Global Marketing. “Inspiring every player to seek out new worlds and experiences that challenge who we are and what we thought was possible. We want our fans to see what’s never been seen, hear what’s never been heard, and feel what’s never been felt.
"With the launch of a new generation of gaming on PlayStation 5, we want to reignite this desire of discovery in players by experiencing new worlds that push the limits of what is possible.”
