DDB Paris follows a familiar road in this haunting PSA
A young firefighter called to the scene of a friend's crash recalls happier times.
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Credits
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Credits
View on- Agency DDB/Paris
- Production Company Solab
- Director Pantera
- Post Production Firm
- Executive Creative Director Alexander Kalchev
- Creative Director Alexis Benbehe
- Creative Director Pierre Mathonat
- Copywriter Sonia Dos Santos
- Art Director Julien Beuvry
- Head of TV Producer Corinne Persch
- TV Production Laurie Delahayes
- Managing Director Sebastien Genty
- Executive Producer Nicolas Tiry
- DP Zack Spiger
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Credits
powered by- Agency DDB/Paris
- Production Company Solab
- Director Pantera
- Post Production Firm
- Executive Creative Director Alexander Kalchev
- Creative Director Alexis Benbehe
- Creative Director Pierre Mathonat
- Copywriter Sonia Dos Santos
- Art Director Julien Beuvry
- Head of TV Producer Corinne Persch
- TV Production Laurie Delahayes
- Managing Director Sebastien Genty
- Executive Producer Nicolas Tiry
- DP Zack Spiger
In this unsettling spot for the French Road Safety Organisation, DDB Paris explores the impact of a traffic accident by retracing a familiar road.
The film, sensitively directed by Pantera, tells the story of a man travelling along the 'road of his life', passing familiar landmarks and reminiscing about events from his youth which happened on and along the road, from cycling with childhood pals to his first kiss at the bus shelter. It's only at the end we learn that he's a young firefighter called to the scene of a crash involving those same childhood friends...
