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TMRW – Tomorrow Gen Y Rules

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TMRW, the digital bank brand by UOB (United Overseas Bank), is targeting millennials with a warm and witty new campaign.

Taking everyone's favourite 80s movie trope: the body-swap comedy; agency Rabbit Digital Group and award-winning director Un Wuthisak Anarnkaporn from Factory01 have created delightful scenarios where millennials' ways of attacking a problem counter the 'traditional' methods their parent's generation might approach it.

Incorporating boardroom bickering and workplace attire choices, the campaign's kooky tone and pointed insights have resulted in not just a fun watch, but also huge success online, with executions earning over 10,000 shares organically on Facebook within the first 3 days of launching.

TMRW – Generation Swap

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