Desert song

The song is accompanied by a self-directed video from the now award-winning, Stink Rising filmmaker and rapper. His ambitious, innovative approach to filmmaking is pushing the boundaries of traditional music videography.

Filmed on-location in Kazakhstan, the video follows Joseph’s alter-ego character, Fredrick who appears in several of his videos. “The super villain concept expanded into the COLD SUMMER universe of the film, and I wanted to bring the alter-ego Fredrick a step forward in our world – making a video that felt cinematic, textured, eccentric, vivid and humorous at the same time.”

“As the idea got bigger, more characters were drawn in, and when all the dots were connected it was a pretty unrealistic concept to shoot in the UK. We ended up shooting in Kazakhstan and after a 10-hour flight and two days with next to no sleep, filming in desserts, old hotels and golf clubs in the mountains, we came back with the video.”

“Whenever me and Leon Vynehall are at his studio ‘The Ooz’, the vibe is special and the world spins at a different pace. We talked about how I wanted to create the theme music for a super villain's return, something that felt uneasy, tense, and eerie, yet completely encapsulating - that would feel like the perfect beginning to the next chapter.”