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Direct Line – Big Bang

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Created by Madrid agency Sioux & Cyrano and produced by Mamma Team, the commercial goes back to the dawn of time to visualise loss adjustors assessing the damage caused by the Big Bang. 

The depiction of clumsy cosmic corporate red tape holding back evolution of the universe is full of ingenuity and showcases Bosch’s flare for surreally funny visuals. 

The witty script begins with two planets arguing about who caused the intergalactic crash: “How dare you cross my galaxy without signalling!” says one. The other replies “It was YOU who didn’t see ME, even though I am 12,742 kilometres in diameter.”

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