Director Daniel Azancot's Exhilarating New Toyota Avalon Campaign
Spot produced by In & Out Productions.
The idea of this campaign was to introduce the New Toyota Avalon 2019 and its features through the intriguing games of a unique couple.
Our heroes are a solid and dynamic power couple that enjoy challenging each other by making up games using the car. They are two attractive characters, that engage the audience with a series of spots. Every chapter is new game or challenge, that introduce the amazing features of the 2019 Toyota Avalon.
The New Avalon is the star and our couple the cool approach to the Avalon features.
We focused on sharp storytelling based on great acting and intelligent humor. ALL shot with a robust cinematic style, elegant staging and a touch of sophistication.
The casting, acting and strong control on the narrative tempo were the pillars to accomplish the film. We introduce the couple with “Catch me if you can”- present our dynamic power couple to establish the concept of "Serious play” and announce the arrival of the New Toyota Avalon.
It's crucial to establish Chris’s and Renée’s lifestyle and their playful relationship related to their New Avalon and all its amazing features. In this spot we will have a great picture of a car engineered for “Serious Play”.
The spot was directed by Daniel Azancot and produced by In & Out Productions.
