Director Georgette Pascual signs with JSA
Her recent film with Adidas just took the Grand Prix at the 2022 Dubai Lynx Awards.
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London's JSA welcome Spanish Director Georgette Pascual (a.k.a. Caballo Pistola) to their global roster of directors.
The news comes just as one of her first projects through JSA wins the Grand Prix at the 2022 Dubai Lynx Awards.
Beyond the Surface for Adidas was shot in Dubai through Havas ME and produced by LaCosa. It features four iconic women, each known for overcoming personal and social barriers, as they embrace the water and find their freedom with Adidas’s new inclusive swimwear. The film aims to challenge notions of what is considered appropriate for women in the region, while changing perceptions of water as a space where they can feel free.
Starting her career on the Agency side as a Creative Director for both national and international campaigns, Pascual moved naturally into direction. She brings her eye for authenticity and a strong cinematic style to everything she works on, using her intuitive understanding of both brands and storytelling to shape her work.
A rising talent in the commercial world, Pascual has shot a string of recent projects for top international clients including Adidas, Toyota, Nissan, Royal Enfield, Santander and Nivea. Based in Barcelona, she can be found working on projects all over the world.
