Director Nathini Van Der Meer’ ‘Mobility’ For MCM Worldwide
The recent film for the leather goods brand’s Mobility campaign explores a nomadic culture revolution.
For iconic leather goods brand MCM Worldwide, Nathini Van Der Meer positions fluid human movements against an architecturally unique background in 'Mobility'. Using real dancers instead of models, her exploration of motion and shape reveals the products in a left-of-center and innovative way.
A fashion and product designer and director, Nathini has recently signed with Mutt Film and splits her time between Joshua Tree and Berlin. She takes a communicative and visceral approach to storytelling, capturing the texture of products and urban landscapes through an architectural lens, a style seen in her work for brands like BMW, adidas, and rock band Kadavar.
