Director Rob 'Whitey' McConnaughy Signs with humble

Director Rob “Whitey” McConnaughy Signs with humble


 

humble director Whitey McConnaughy seen here with his buddy Clark.

Bicoastal hybrid production and post production company humble has just added Rob "Whitey" McConnaughy to its directorial roster.
 
McConnaughy has moved to humble from Hungry Man, where he's been represented for the past several years.  Prior to that he was with represented by Believe Media.  The announcement of his signing was made by Eric Berkowitz, President of humble.
 
McConnaughy burst onto the advertising scene with a series of skateboarding spots and shorts that he directed for Nike, working directly for the brand through his own production company, Kingpin Productions.  By then he was already a fixture on the snow and skateboarding scene, having directed over a dozen of the best-selling films in the snow and skateboarding genre. Simultaneously, he was serving as the photo editor for the snowboarder publication Blunt, later moving over to the influential skateboarding magazine Big Brother.
 
While at Big Brother McConnaughy started directing a series of clips that would eventually morph into the MTV series "Jackass." He not only contributed to the series, but also shot and helped write "Jackass the Movie" and its sequel, "Jackass 2."
 
In commercials, McConnaughy's work has run the gamut from balls-up comedy for brands like Coors, Progressive, Dominos, EA and Activision to more traditional scripted spots for brands like Chrysler, Sprint, Dodge and Honda.  His video for Diageo's Jeremiah Weed brand of whisky-based beverages, featuring the Texas rockers ZZ Top, won a Bronze Lion for CAA in the Branded Content category in Cannes this year.
 
"Whitey's style and approach is a perfect fit for us here at humble," says humble West Coast Executive Producer Ned Brown about the signing.  "He's so fluent in a range of genres, and makes them all seem effortless. We're looking forward to collaborating with him."
 
 
In addition to his skateboarding chops, McConnaughy also has deep roots in music, having directed videos for a number of punk and indie artists such as The Gossip, Band of Horses, Red Fang and OFF.  His work in this genre reflects his taste for guerilla filmmaking, often revealing a 'DIY' sensibility marked by outrageous concepts produced on shoestring budgets. 

Published 23 September, 2013