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Roojai Online Insurance – Uncle & Auntie

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The key takeaway from these ads is that not only do the popular pouched creatures favour interesting modes of locomotion, they also, with their furry front-loading baby carriers symbolise care, support and reliability.

This makes them the ideal brand mascot as evidenced in BBDO Bangkok’s 'Minimise Your Frustration’ activation for Roojai Online Insurance. 

Helmed by Cannes-winning director Un Wuthisak Anarnkaporn, through Factory01, the campaign's two films, Uncle and Auntie, and Triangle of Accident, feature car bump victims sporting angsty combative mini-me types making trouble from the safety of their human pouches. But then… stick with us here… a moped riding kanga hops in to smooth tensions with some paperwork to be filed away in the pouches.

Roojai Online Insurance – Triangle Of Accident

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