Earthling’s latest film highlights the groundbreaking work of LUMI
As per usual Bolidai brings a grounded and human approach to his filmmaking, while still creating something epic and globe spanning.
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The Visionaries repped Ross Bolidai has directed a series of films for AMD & HPE via Earthling Films telling the story of LUMI, one of the most powerful and energy efficient supercomputers in existence as well as the world-changing research it enables in everything from climate modeling to early stage cancer detection.
As per usual Bolidai brings a grounded and human approach to his filmmaking, while still creating something epic and globe spanning.
Credits
View on- Agency TBWA Chiat Day/Los Angeles
- Production Company Earthling
- Director Ross Bolidai
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Credits
View on- Agency TBWA Chiat Day/Los Angeles
- Production Company Earthling
- Director Ross Bolidai
- Production Service Finland Woodpecker Film
- Production Service USA Rubrik House
- Grade Cheat
- Music Shindig Music + Sound
- Creative Director Gavin Milner
- Copywriter Jeff Barry
- Executive Producer Matt Diegan
- Producer Noni Couell
- Art Director Laura Dickie
- Executive Producer Kim-Lara King
- Producer Sophie Borris
- Producer Jukka Valtanen
- Producer Katarina Holma
- Producer Nicole Rodrigues
- DP Adam Singodia
- Colorist Vlad Barin
- Sound Design & Mix Rob Szeliga
- Sound Design & Mix John Cohen
- Editor Tim Beetson
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Credits
powered by- Agency TBWA Chiat Day/Los Angeles
- Production Company Earthling
- Director Ross Bolidai
- Production Service Finland Woodpecker Film
- Production Service USA Rubrik House
- Grade Cheat
- Music Shindig Music + Sound
- Creative Director Gavin Milner
- Copywriter Jeff Barry
- Executive Producer Matt Diegan
- Producer Noni Couell
- Art Director Laura Dickie
- Executive Producer Kim-Lara King
- Producer Sophie Borris
- Producer Jukka Valtanen
- Producer Katarina Holma
- Producer Nicole Rodrigues
- DP Adam Singodia
- Colorist Vlad Barin
- Sound Design & Mix Rob Szeliga
- Sound Design & Mix John Cohen
- Editor Tim Beetson
Bolidai had this to say: “We were really excited to travel to a remote area of north Finland to tell this story of LUMI, the greenest supercomputer in the world that enables game-changing research in climate modeling and early cancer detection, amongst many other fields."
"We wanted this film to feel naturalistic and put a human touch on the tech. We took a scrappy handheld approach, cast real residents of the local city, as well as spending time with engineers and researchers involved with the project. The film shows the full scale of LUMI's impact; from providing the most rudimentary of human needs, warmth, to the residents of Kajaani, to the groundbreaking research projects that it powers, which will literally affect billions of lives.”
