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electriclime° signs filmmaker Jisun Lee
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Korean director Jisun Lee signs for for exclusive representation in the APAC and MENA regions.
electriclime° announce the exclusive signing of Korean director Jisun Lee for the APAC and MENA regions.
Celebrated for her poetic blend of live-action and animation, Lee has been based in New York City, with her work spanning across music and fashion, using her strong background in graphic design.
Known for her enthralling storytelling, she has a stunning visual style and has directed standout campaigns and content for top-tier brands, including Sony Arista, Instagram, Samsung, LG, Hypebeast, Cadillac, Hyundai Motors, Tommy Jeans, Vogue, GQ, Oribe and Invesco.
Meanwhile, in the music video sphere, Lee has contributed enchanting music videos for leading K‑Pop acts, most notably NewJeans, directing their emotionally resonant Hurt and Hype Boy, special performance videos for HYBE/ADOR.
She’s also directed Good Life for rising artist Idman, Agreeable for Cautious Clay, and creative short films like War and Peace and the dance short Leese & Yujin. The latter was celebrated as a Film Shortage Daily Pick, while having premiered at the SFO Museum in San Francisco.
On joining electriclime°, Lee said: “I'm excited to join the electriclime° director roster as the first Korean director based in the Seoul office.
“My career began in the vibrant world of K-pop music videos, before expanding into the creative industry in New York City, where I further developed my visual storytelling and narrative craft.
“Drawing from these diverse experiences, I’m eager to bring a distinct perspective to global productions and grow my portfolio across the APAC and MENA regions.”
