Eleven Mixer Jeff Payne Celebrates "The Roger Effect" In Nike’s Latest Campaign
The spot was directed by Craig Gillespie from MJZ.
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Eleven Founder/Mixer Jeff Payne demonstrates the fiery thrill of a Roger Federer match in his mix for Nikes latest campaign, "The Roger Effect."
The spot reveals a mesmerizing intensity experienced in the last seconds of a game, from focused silences to celebratory uproars, inspiring the audience to embark on a citywide tennis spectacle in celebration of Rogers win.
The spot was directed by Craig Gillespie from MJZ.
