ENO hires Hide the Pain Harold
The endearing meme-star, András Arató, lends his pained visage to the campaign Cara de Azia (Heartburn Face).
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Credits
View on- Agency Publicis/Rio de Janeiro
- Production Company Surreal Hotel Arts
- Director Carlao Busato
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Credits
View on- Agency Publicis/Rio de Janeiro
- Production Company Surreal Hotel Arts
- Director Carlao Busato
- Copywriter Claudio Jose Oliveira
- Creative Director Laura Azevedo
- Executive Creative Director Dani Ribeiro
- Director Luigi Parisi
- Chief Creative Officer Carlao Busato
- Post Company Warriors VFX
- Audio Post Jamute
- Music Producer James Feeler
- Sound Designer Fernanda Galetti
- Sound Designer Otavio Bertolo
- Sound Designer Rafael Laurenti
- Creative Director Deia Matos
- Line Producer Ale Borzani
- DP Alex Akira
- Executive Producer Milena Trindade
- Head of Production Luciana Oppido
- Head of Production Lu Martins
- Line Producer Joao Avena
- Post Producer Bruno Melo
- Finishing Murillo Moura
- Editor Jon Kadocsa
- Colorist Acauan Pastore
- Music Producer Marcos Vaz
- Art Director Leonardo Azevedo
- Art Director Rafael Homor
- Art Director Vitor Salioni
- Copywriter Ana Scala
- Creative Director Ricardo Schreier
- Creative Director Claudia Cecilia
- HP Renata Sayao
- Producer Luize Oliveira
- Producer Edivania Coimbra
Show full credits
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Credits
powered by- Agency Publicis/Rio de Janeiro
- Production Company Surreal Hotel Arts
- Director Carlao Busato
- Copywriter Claudio Jose Oliveira
- Creative Director Laura Azevedo
- Executive Creative Director Dani Ribeiro
- Director Luigi Parisi
- Chief Creative Officer Carlao Busato
- Post Company Warriors VFX
- Audio Post Jamute
- Music Producer James Feeler
- Sound Designer Fernanda Galetti
- Sound Designer Otavio Bertolo
- Sound Designer Rafael Laurenti
- Creative Director Deia Matos
- Line Producer Ale Borzani
- DP Alex Akira
- Executive Producer Milena Trindade
- Head of Production Luciana Oppido
- Head of Production Lu Martins
- Line Producer Joao Avena
- Post Producer Bruno Melo
- Finishing Murillo Moura
- Editor Jon Kadocsa
- Colorist Acauan Pastore
- Music Producer Marcos Vaz
- Art Director Leonardo Azevedo
- Art Director Rafael Homor
- Art Director Vitor Salioni
- Copywriter Ana Scala
- Creative Director Ricardo Schreier
- Creative Director Claudia Cecilia
- HP Renata Sayao
- Producer Luize Oliveira
- Producer Edivania Coimbra
You may not know his name, but you'll almost certainly recognise the miffed smile of András Arató, aka internet meme Hide the Pain Harold.
Utilising his unique look of discomfort is this hilarious campaign from Publicis Groupe for Brazillian antacid Eno, in which Arató appears as the Cara de Azia (Heartburn Face) through a series of fun vignettes.
Directed by Carlão Busato and Luigi Parisi, the spot sees our hero find peace and happiness with a cheeky dose of the calming powder. Free that pain, Harold!
