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The U.S. Department of Veteran Affairs – Pivot Point

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The importance of barriers is brought to the fore in the Fackrell Brothers powerful new spot for The U.S. Department of Veteran Affairs.

Playing in reverse, Pivot Point looks back on the life of a family man as he goes through memorable milestones, only to take us to a moment that could have halted the journey before it started.

Shot with warmth and feeling, the campaign, from agency Reingold Associates, manages to build real emotion in the lead up to the pivotal moment, making a stark and important point with ingenuity and empathy.

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