Fireflies West Take to the Streets of San Fran
Fourth annual charity bike ride kicks off from the offices of Goodby, Silverstein and ends at The Mill in L.A.
Fireflies West Kicks Off for Charity Bike Ride
San Francisco's AICP Show and Goodby, Silverstein & Partners
Help Launch Event with Celebratory Finish at The Mill L.A.
On Friday, Sept. 23rd, Fireflies West will commence their six-day, 550-mile ride starting from the offices of Goodby, Silverstein & Partners on California Street in San Francisco, travelling down the California coast and concluding at The Mill's Los Angeles office. This marks the fourth annual stateside Fireflies cycling ride, benefiting City of Hope hospital's Leukemia and Lymphoma treatment and research for a cure. Over the past several years, the advertising professionals-led cycling enthusiasts have raised over $200,000 for charity.
The AICP will mark the event at the AICP Show & Next Awards in San Francisco, which takes place on Sept. 20th at The Autodesk Gallery. Riders will be on hand to provide information, answer any questions about Fireflies and to accept donations on behalf of City of Hope. Additionally, the evening will feature a signature Fireflies cocktail from Double Cross Vodka.
"The Fireflies Ride is emblematic of the great good so many in our industry dedicate themselves to," adds Matt Miller, President and CEO of AICP. "It's really gratifying to see so many riders from different sectors of the advertising community come together for such an amazing cause, and to see so many of our member companies supporting their efforts. We're thrilled that the AICP Show & Next Awards can provide a platform for awareness of the ride and the City of Hope."
The Fireflies Friday morning send-off from Goodby Silverstein & Partners will include loyal supporters from the San Francisco advertising community. "Breakfast in our parking lot was never as fun as last year's Fireflies send-off, and we're delighted to provide the launch pad (and bagels) again this year," says Rich Silverstein, GSP co-founder and avid cyclist. "The Fireflies are an inspiring mix of ad industry competitors who ride together for a wonderful cause, and we are honored to do our part."
"I am blown away by the support the advertising and production community has shown towards the ride," says Bryan Farhy, Executive Producer, Believe Media. "All those who have supported us should be very proud. If you know of someone who has had, or is battling Leukemia or Lymphoma, you know what this all means."
In addition to the aforementioned supporters, Fireflies has a long list of generous sponsors including 180, Alive & Well, Deutsch L.A., Prettybird, RSA Films, Union Editorial and Zoic Studios, as well as world-renowned cycling gear and accessories company Rapha, to note only a few.
The Fireflies stateside ride is a companion event to the original Fireflies ride of Europe. It began in 2001 with a ride from Geneva to Cannes. Generously supported by RSA Films and The Mill, the Fireflies Europe ride has raised nearly $2 million to benefit the Leuka Charity, which raises funds for Hammersmith Hospital. To donate, please visit the Fireflies West web page here.
Published 19 September, 2011
