Flat-pack furniture (acoustic version)
IKEA’s 'wonderful everyday' range lends itself very nicely to making music in the new spot.
)
Prev
Post
Next
Post
Credits
View on- Agency Uzina/Lisbon
- Production Company 78
- Director Joao Marques
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Uzina/Lisbon
- Production Company 78
- Director Joao Marques
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Uzina/Lisbon
- Production Company 78
- Director Joao Marques
The new spot for IKEA, directed by Joao Marques and produced by 78 through Uzina/Lisbon, shows a man creating music with his IKEA products.
The commercial is creative and uplifting as it generates layers of sound created by glasses, drawers, and chairs, among other items, to make a tune that is playful and sweet.
The music builds throughout, reconstructing the way we think and interact with our furniture, showing that "design is to be lived; design is to be touched".
