Flytoget gets bagged and tagged

Director Harald Zwart helms a heartwarming tale of magical flying suitcases to promote a new product launch on the Airport Express train service in Norway.

Airport Express passengers can now print bag tags for checked luggage while on the train, avoiding lines at check-in kiosks at the terminal. 

The new service is highlighted through the eyes of a young boy, who sees suitcases come to life and fly themselves to the airport. 

Norwegian agency Anorak is behind the campaign, and the spot was produced by Motion Blur, with Gimpville handling the VFX.