FOCUS Expands Content For The Advertising Industry

On 4-5 December FOCUS, The Meeting Place for International Production, presents two days of inspirational talks, networking events with prominent advertising, film and TV producers and a chance to have some festive fun at the Business Design Centre. In partnership with APA, David Reviews, Cannes Lions, The British Arrows, AdGreen and many other leading industry organisations, FOCUS have developed a jam-packed two-day programme, including a special Craftworks session featuring the Elton John Lewis ad campaign.

What’s more, it’s all free-to-attend.

Sessions designed for the advertising community include:

Tuesday 4th December

Production Companies – Be marketing ready for 2019 with Barnaby Spurrier Tomboy Films, Ben Schneider Radical Media, Ben Uttley Stamp Productions, Danny Fleet Watchable Films. In association with APA.

Human Creativity. How to bridge the gap between Tech & Humanity with Fiorenza Plinio Cannes Lions.

AR/VR – Increasing opportunities for your production company with Danny Fleet Watchable, Rory Byrne Imagination Immersive Studio, Yates Buckley Unit 9, Josh Moore The Mill. In association with APA.

Wednesday 5th December

Why BAD is good for the advertising industry with Janey de Nordwall, The British Arrows.

The changing landscape – Is the traditional business model of advertising breaking down? with Arif Haq Freuds, Helen Hadfield Snapper Films, Mark O’Sullivan Dog Eat Dog. In association with APA.

Craftworks – A Positive Curation of Creativity with Richard Brim adam&eveDDB, Shirley O'Connor Academy Films, Anthony Moore Factory Sound, Anthony Bloor MPC, Paul Burke Copywriter, Maggie Blundell Spark44, Alicia Macdonald Missing Link

Making the Music with Simon Heeger, 2WEI Music.

There will also be a series of talks on sustainable production in the expanded Green Zone, in association with AdGreen and albert.

On the show floor, 235 organisations covering over 60 countries will be exhibiting at FOCUS – film commissions, locations providers and production service companies. They can give you the lowdown on incentives for commercials production and ways to maximise your budget.

FOCUS also wants you to have fun, whilst making new contacts within the commercials, feature and TV industries. There will be a host of networking opportunities at Happy Hours, parties and receptions.

FOCUS is completely free-to-attend. Register here now and you can pre-schedule meetings and book sessions.

Source Creative | Slate | Shots are media partners of FOCUS 2018