Ford shows off its professional prevalence in Backbone of Britain
The ubiquitous car brand shows off its wares in a meaty montage of transit vanity.
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Credits
View on- Agency GTB/London
- Production Company SMUGGLER/London
- Director Mark Molloy
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Credits
View on- Agency GTB/London
- Production Company SMUGGLER/London
- Director Mark Molloy
- VFX Electric Theatre Collective
- Creative Director Paul Yull
- Art Director Luke Till
- Copywriter Lawrence Bushell
- Producer Lindsay Moyes
- Producer Nick Sutherland-Dodd
- 2D Lead Paul Wilmot
- 3D Lead Patrick Krafft
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency GTB/London
- Production Company SMUGGLER/London
- Director Mark Molloy
- VFX Electric Theatre Collective
- Creative Director Paul Yull
- Art Director Luke Till
- Copywriter Lawrence Bushell
- Producer Lindsay Moyes
- Producer Nick Sutherland-Dodd
- 2D Lead Paul Wilmot
- 3D Lead Patrick Krafft
From motorways to back-alleys, you'll be hard-pushed to look down a UK street and not see a Ford Transit scooting a worker and their wares around town.
Shining a light on the wide range of vans and pick-ups used in the daily lives of the country and the British workforce, Backbone of Britain 2019 from ad agency GTB and Smuggler's Mark Molloy is a delightfully chunky montage full of practical people doing practical things.
Perfectly backed by Queen's inimitable We Will Rock You, and given awesome scale by the 'invisible FX job' of Electric Theatre Collective, the spot's tight edit and thrilling crescendo give the spot driving force.
