Goody's Burger House takes a different angle

What's the first thing you think when a delicious plate of food is placed in front of you?

If, as might be likely, it's something along the lines of 'this is going to look great on my Insta', then you might want to take a look at this spot from Greek agency, The Newtons Laboratory.

Directed by Grigoris Rentis through Stefi &V Lynx Productions, the spot starts with the statement that research says the more you photograph a moment, the less you remember it. The film then goes on to show us a variety of people in a series of different scenarios, all of whom are searching for the perfect angle for their uploadable photograph; gym bunnies, dog lovers and food bloggers are all represented in what is, coincidentally, a stylishly photographed commercial.

The spot end with a VO telling us that looking for the perfect angle is pointless now, because the perfect angle is actually round, like a Goodies burger.