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Credits
View on- Agency BETC/Paris
- Production Company Sovage
- Director Hafid F Benamar
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Credits
View on- Agency BETC/Paris
- Production Company Sovage
- Director Hafid F Benamar
- Music GUM/Paris
- Copywriter Olivier Mille
- Producer Sebastien Lintingre
- Executive Creative Director Olivier Aumard
- Art Director Thomas Defert
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Credits
powered by- Agency BETC/Paris
- Production Company Sovage
- Director Hafid F Benamar
- Music GUM/Paris
- Copywriter Olivier Mille
- Producer Sebastien Lintingre
- Executive Creative Director Olivier Aumard
- Art Director Thomas Defert
This comedic campaign from French Lottery, directed by Hafid F Benamar through Sovage, sees a family sitting around the table for their usual Sunday dinner at Grandma's, but all is not as it seems.
As usual, the first course is served. A seafood tapenade with… caviar? And is that truffle they can taste? Has Grandma won the lottery?
Flustered by their interrogation, Granny heads to the kitchen to prepare the second course, where we see a waiter standing to attention in the hallway with a trolley, silver serving tray and cloche.
The campaign utilises playful humour, relatable characters and a familiar home setting to emphasise the idea that winning the lottery doesn’t only happen to other people.
