Göt2B strange, weird, and fabulous
Neon lights and talking heads discuss hairstyles, looks, and honestly, what would Becky with the good hair think about that updo?
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Credits
View on- Agency TBWA Chiat Day/New York
- Production Company World War Seven
- Director Mama
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Credits
View on- Agency TBWA Chiat Day/New York
- Production Company World War Seven
- Director Mama
- Chief Creative Officer Chris Beresford-Hill
- Creative Director Rafael Segri
- Creative Director Kiko Mattoso
- Executive Producer Tina Lam
- HP John Doris
- Senior Art Director Alyssa Cavanaugh
- Senior Copywriter Athanasia Kelly Efthimiu
- Senior Producer Rick Segal
- DP Damian Acevedo
- Executive Producer Josh Ferrazzano
- Editing Cosmo Street/New York
- Editor Dave Otte
- Executive Producer Maura Woodward
- Producer Paolo Solarte
- Colorist Tim Masick
- Senior Producer Kevin Breheny
- Audio Engineer Michael Marinelli
- Associate Producer Nathanael Taylor
- Executive Producer Helena Lee
- Line Producer Mike Begovich
- Senior Flame Artist Greg Cutler
- Producer Laura Noonan
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency TBWA Chiat Day/New York
- Production Company World War Seven
- Director Mama
- Chief Creative Officer Chris Beresford-Hill
- Creative Director Rafael Segri
- Creative Director Kiko Mattoso
- Executive Producer Tina Lam
- HP John Doris
- Senior Art Director Alyssa Cavanaugh
- Senior Copywriter Athanasia Kelly Efthimiu
- Senior Producer Rick Segal
- DP Damian Acevedo
- Executive Producer Josh Ferrazzano
- Editing Cosmo Street/New York
- Editor Dave Otte
- Executive Producer Maura Woodward
- Producer Paolo Solarte
- Colorist Tim Masick
- Senior Producer Kevin Breheny
- Audio Engineer Michael Marinelli
- Associate Producer Nathanael Taylor
- Executive Producer Helena Lee
- Line Producer Mike Begovich
- Senior Flame Artist Greg Cutler
- Producer Laura Noonan
With neon backing and all versions of herself on display, Cheerleading, Girl’s Night, and Garbled Up show off a variety of glow-up options.
As a woman gets ready to go out, her different hairstyles come to life, talking her through all the options for her social commitments. The disembodied heads are equal parts lurid and fascinating, and the sheer absurdity of Braids debating Buns is hilariously strange. Cheerleading, Girl’s Night and Garbled Up land straight into the uncanny valley, giving us Clueless-meets-Black Mirror, and it really does work.
Just weird enough to be attention-grabbing, but not so bizarre that it makes you cringe, director Mama knows when to pull back from the edge. These spots were developed TBWA\Chiat\Day, each one a strange peek into another universe.
