H&M gives us the Christmas moments in between
In a welcome rest from the bombast of the festive period, H&M's festive spot focuses on the quiet moments with family and friends.
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Credits
View on- Agency H&M/SWEDEN
- Production Company POM Pictures
- Director Max Vitali
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Credits
View on- Agency H&M/SWEDEN
- Production Company POM Pictures
- Director Max Vitali
- Creative Samuel Akesson
- DP Gosta Reiland
- Editor Johan Wik
- Producer Sofia Bjorkman
- Producer Alexander Blidner
- Talent Raheem Sterling
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Credits
powered by- Agency H&M/SWEDEN
- Production Company POM Pictures
- Director Max Vitali
- Creative Samuel Akesson
- DP Gosta Reiland
- Editor Johan Wik
- Producer Sofia Bjorkman
- Producer Alexander Blidner
- Talent Raheem Sterling
A large amount of the celebration around the holiday period focuses on spending time with loved ones, but, as this sweetly intimate spot for H&M goes to show, those moments don't all have to be the chock-full get-togethers we see on screen.
Shot around London with a large cast, including Manchester City and the England footballer Raheem Sterling and his family, Moments in Between's focus on the bits we don't normally see lends it an authentic and endearing level of warmth.
With a loose shooting style from director Max Vitali and natural performances from the wide cast, it's nice to see some festive cheer that isn't all about feasts and presents.
