PepsiCo’s funktastic, feel-good ad
Nomads channels James Brown to sustain the groove in fun dance ad.
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Credits
View on- Agency Nomads/Dubai
- Production Company Dejavu
- Director Amy Allais
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Credits
View on- Agency Nomads/Dubai
- Production Company Dejavu
- Director Amy Allais
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Nomads/Dubai
- Production Company Dejavu
- Director Amy Allais
Who knew recycling could be such fun? Sometimes the most simple ads are often the best and this fabulously executed spot Feel Good from Dubai agency Nomads leverages the idea that, although recycling plastic waste isn’t the most interesting pursuit, it can make you feel good.
Cue the use of James Brown's track I Feel Good in a brilliantly choreographed festival of funk directed by Amy Allais through Dejavu. It promotes PepsiCo’s Sustainability Initiative and features a snake-hipped dude gleefully flinging plastic soda bottles into the recycling bins as he gyrates around a diner.
Back in June PepsiCo announced its appointment of Nomads as the lead strategic and creative agency for its Expo 2020 Dubai partnership.
