H20 or H2Pro?
Gatorade challenges water at its own game in this cracking spot from Primo's Nicolás Pérez Veiga and newly-formed agency Springtime.
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Credits
View on- Agency Springtime
- Production Company Primo/Argentina
- Director Nicolas Perez Vega
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Credits
View on- Agency Springtime
- Production Company Primo/Argentina
- Director Nicolas Perez Vega
- Producer German Lentini
- Colorist Didrik Brathen
- Color Correction TMLS
- Sound Porta Estudio
- Chief Creative Officer Patricio Elfi
- Chief Creative Officer Santiago Luna Lupo
- Executive Producer Natalia Gamarra
- Senior Post Producer Esteban Malvarez
- Art Director Cecilia Guerriero
- DP Diego Rosenblatt
- Editor Paula Baialardo
- Motion Designer Nicolas Cesani
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Credits
powered by- Agency Springtime
- Production Company Primo/Argentina
- Director Nicolas Perez Vega
- Producer German Lentini
- Colorist Didrik Brathen
- Color Correction TMLS
- Sound Porta Estudio
- Chief Creative Officer Patricio Elfi
- Chief Creative Officer Santiago Luna Lupo
- Executive Producer Natalia Gamarra
- Senior Post Producer Esteban Malvarez
- Art Director Cecilia Guerriero
- DP Diego Rosenblatt
- Editor Paula Baialardo
- Motion Designer Nicolas Cesani
Sure, lemonade may be tasty and coffee might give you the caffine boost you need to start your day, but you can't beat good ol', plain ol' water for a hyratuon boost, can you?
Well, according to Gatorade, water is all well and good up to a point, after which you might want to sip one of its varieties.
Playing with the insight that people tend to refill thier Gatorade bottles after use, agency Springtime and Primo director Nicolás Pérez Veiga create a thumping, rousing montage (brilliantly set to Kiss anthem, I Was Made for Lovin' You) that manages to raise a smile with its cheeky final twist.
