Happy Meals? Pah! Make way for Burger King's Real Meals
With May being Mental Health Awareness Month, Burger King has released a new set of meals which recognise the fact that we don't always feel on top of the world.
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Credits
View on- Agency MullenLowe/Boston
- Production Company m ss ng p eces
- Director Jared Knecht
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Unlock full credits and more with a shots membership
Credits
View on- Agency MullenLowe/Boston
- Production Company m ss ng p eces
- Director Jared Knecht
- Chief Creative Officer Mark Wenneker
- Executive Creative Director Tim Vaccarino
- Executive Creative Director Dave Weist
- Executive Creative Director Scott Hayes
- Group Creative Director Scott Stripling
- Creative Director Enrique Camacho
- Creative Director, Digital and Social Dustin Johnson
- Associate Creative Director Jennifer MacFarlane
- Associate Creative Director Cody Dummer
- Senior Copywriter Tara Nelson
- Associate Creative Director Allie Hughes
- Executive Director of Production Integrated (HP) Lisa Gatto Setten
- Director of Production Broadcast (HP) Zeke Bowman
- Senior Producer Vera Everson
- Producer Content Abbey Daniel-Green
- Art Director Britney Drotleff
- Copywriter Vanessa de Beaumont
- Executive Producer Brian Smith
- Animator Ryan Dight
- Animator Andrew Lee
- Colorist James Tillett
- Producer Jenna Gabriel
- VFX Supervisor Rob Walker
- VFX Producer Carlos Zalapa
- Sound Design/Mixer Tom Jucarone
- Producer Alicia Rodgers
- Chief Creative Director Andrew Sherman
- Executive Creative Director Aaron Kotler
- Composer/ Executive Creative Director Timothy Kvasnosky
- Managing Director Ian Jeffreys
- Assistant Editor Josh Nowlan
- Managing Director/ Executive Producer Melissa Mapes
- Editor Alex Pirrone
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency MullenLowe/Boston
- Production Company m ss ng p eces
- Director Jared Knecht
- Chief Creative Officer Mark Wenneker
- Executive Creative Director Tim Vaccarino
- Executive Creative Director Dave Weist
- Executive Creative Director Scott Hayes
- Group Creative Director Scott Stripling
- Creative Director Enrique Camacho
- Creative Director, Digital and Social Dustin Johnson
- Associate Creative Director Jennifer MacFarlane
- Associate Creative Director Cody Dummer
- Senior Copywriter Tara Nelson
- Associate Creative Director Allie Hughes
- Executive Director of Production Integrated (HP) Lisa Gatto Setten
- Director of Production Broadcast (HP) Zeke Bowman
- Senior Producer Vera Everson
- Producer Content Abbey Daniel-Green
- Art Director Britney Drotleff
- Copywriter Vanessa de Beaumont
- Executive Producer Brian Smith
- Animator Ryan Dight
- Animator Andrew Lee
- Colorist James Tillett
- Producer Jenna Gabriel
- VFX Supervisor Rob Walker
- VFX Producer Carlos Zalapa
- Sound Design/Mixer Tom Jucarone
- Producer Alicia Rodgers
- Chief Creative Director Andrew Sherman
- Executive Creative Director Aaron Kotler
- Composer/ Executive Creative Director Timothy Kvasnosky
- Managing Director Ian Jeffreys
- Assistant Editor Josh Nowlan
- Managing Director/ Executive Producer Melissa Mapes
- Editor Alex Pirrone
The fast food chain is encouraging people in the US to order one of the five new meal boxes based on their mood at the time. Customers can choose from the Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal and DGAF Meal, and each can be ordered when buying a Whopper.
This accompanying film [above], created by MullenLowe US and directed by Jared Knecht of m ss ng p eces, highlights the differing emotional registers we all go through and, rather than trying to cheer us up with excessive and misplaced positivity, encourages people to feel their way through their issues... with a burger and some fries, ideally.
