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Harry’s – I Am Not Afraid

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This 30-second monochrome ad, directed by Caviar’s Thomas Ralph, opens on a football pitch in Chingford, London with a figure in a football kit [Harry Kane] balancing on top of the crossbar. 

As the camera pans in a voice-over declares, "I am not afraid to lead, I am not afraid to be criticised, to ask for help, to tell my daughters I love them. I am not afraid to be myself and if that makes me different, I’ll choose different every time.”

"We set out to make a piece of work that would stand out from the crowd, just like Harry Kane stands out from the crowd and Harry’s razors stand out from the crowd," explains founder of Brothers & Sisters, Andy Fowler. “ One shot, in black and white, with Harry Kane opening up, while standing on the crossbar of the pitch in Chingford where he scored many of his goals as a kid. It’s not like other ads. And all the better for it.”

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