Hornet earns its stripes with Coke's CNY film
In a gorgeous 60-second animation, Yves Geleyn tells a sweet tale of father/son rivalry to mark the Year of the Tiger.
Credits
View on- Agency Ogilvy/Shanghai
- Production Company Hornet
- Director Yves Geleyn
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Credits
View on- Agency Ogilvy/Shanghai
- Production Company Hornet
- Director Yves Geleyn
- Production Co. Unlisted
- Managing Director Hana Shimizu
- Director of Development Kristin Labriola
- Producer Hanna Smith Ide
- CG Lead Natalia Perez Melendez
- Compositor Cody Chen
- Compositor Mohamed Sinbawy
- Animator Hee Jin Kim
- Animator Thomas Shek
- Editor Anita Chao
- Sound Designer Ambrose Yu
- Chief Creative Officer Reed Collins
- Creative Jimmy Wang
- Global Creative Director Mike Pearson
- Global Executive Director Fei Wei
- Producer Alice Chu
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Credits
powered by- Agency Ogilvy/Shanghai
- Production Company Hornet
- Director Yves Geleyn
- Production Co. Unlisted
- Managing Director Hana Shimizu
- Director of Development Kristin Labriola
- Producer Hanna Smith Ide
- CG Lead Natalia Perez Melendez
- Compositor Cody Chen
- Compositor Mohamed Sinbawy
- Animator Hee Jin Kim
- Animator Thomas Shek
- Editor Anita Chao
- Sound Designer Ambrose Yu
- Chief Creative Officer Reed Collins
- Creative Jimmy Wang
- Global Creative Director Mike Pearson
- Global Executive Director Fei Wei
- Producer Alice Chu
Marking the Chinese Year of the Tiger, as well as affirming the importance of family associated with the Lunar New Year, Hornet's latest film for Coca-Cola is a sweet seasonal treat.
Featuring a family of striped felines and, in particular, the father/son rivalry/bond the sits at its heart, Year of the Tiger plays out in a distinctly Chinese landscape, inspired by the Tianzi Mountain and distinctive topography of Guilin.
Key to the wonder created by the film is the animation style chosen - character designs taking influence from traditional Chinese folklore, illustration, and sculpture and given a tactile, robust feel - which, along with subtleties of touch from director Yves Geleyn that warm the heart (the bottle shifting the camera, in particular) makes for a lovely celebratory piece.