Heinz teases a saucy romance
Rethink and Radke's commercial, celebrating 150 years of the famous ketchup brand, sees a lonely spud find a red-hot partner.
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Credits
View on- Agency Rethink/Toronto
- Production Company Radke
- Director Michael Clowater
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Credits
View on- Agency Rethink/Toronto
- Production Company Radke
- Director Michael Clowater
- Creative Director Joel Holtby
- Creative Director Mike Dubrick
- Creative Director Aaron Starkman
- Color Company Alter Ego Post/Canada
- Sound Company Vapor RMW
- Post Production Alter Ego
- DP Andre Pienaar
- Line Producer Gillian Gardner
- Writer Dhaval Bhatt
- Editor Mark Paiva
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Rethink/Toronto
- Production Company Radke
- Director Michael Clowater
- Creative Director Joel Holtby
- Creative Director Mike Dubrick
- Creative Director Aaron Starkman
- Color Company Alter Ego Post/Canada
- Sound Company Vapor RMW
- Post Production Alter Ego
- DP Andre Pienaar
- Line Producer Gillian Gardner
- Writer Dhaval Bhatt
- Editor Mark Paiva
Romeo and Juliette. Elizabeth Bennett and Darcy. Chips and ketchup. It's hard to form a list of classic couplings without including the taste sensation of a simple french fry dipped in sauce.
It's this destined romance than forms the basis for Rethink and Radke director Michael Clowater's True Love, a short and sweet tale of a lonely spud searching for his bottled partner.
Celebrating the brand's 150th year, the spot's lovely tabletop cinematography and use of 80's legends Heart's hit What About Love? mark it out as a lovely little smile-inducer.
