Henry Littlechild goes wild for Doritos

Dark Energy’s Henry Littlechild directs the latest film for Doritos. 

The humorous ad urges us to embrace our wild side, as three Doritos lovers are seen transforming into their crisp-crunching, animal, alter egos. Director, Henry Littlechild comments: "Of course we wanted a certain amount of realism for the animals but also not let this overtake everything. More importantly we wanted to create distinct characters with personality that drove the whole thing. . It was our intention to make it all playful and vibrant as possible".

The film is voiced by Musician and YouTuber, Yung Filly, who Littlechild notes: "fits what we were trying to do perfectly". 

He also muses on how important the casting process was, as the actors had to become "their animal selves’, noting that their ‘in-camera performance was a huge part in creating the animals." The campaign for Sips & Bites/PepsiCo first aired during the BRIT awards.