Henry Scholfield goes with The Flow for Gojek
With some impressive choreography and seamless stitchwork from Mathematic VFX, this intricate ad showcases the Vietnamese ride-hailing and food delivery service in action.
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Credits
View on- Agency Forsman & Bodenfors/Singapore
- Production Company Caviar/Paris
- Director Henry Scholfield
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Credits
View on- Agency Forsman & Bodenfors/Singapore
- Production Company Caviar/Paris
- Director Henry Scholfield
- VFX Mathematic
- Color Electric Theatre Collective
- Executive Producer Celine Roubaud
- Art Director John Bergdahl
- Copywriter Joakim Labraaten
- Copywriter Firrdaus Yusoff
- Producer Mikyung Kim
- Executive Producer Ali Loveday-Herzinger
- DP Mauro Chiarello
- Post Producer Jason Bartnett
- Editor Hugo Lemant
- Colorist Luke Morrison
- Art Director Qihao Shum
- Copywriter Lena Paik
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Credits
powered by- Agency Forsman & Bodenfors/Singapore
- Production Company Caviar/Paris
- Director Henry Scholfield
- VFX Mathematic
- Color Electric Theatre Collective
- Executive Producer Celine Roubaud
- Art Director John Bergdahl
- Copywriter Joakim Labraaten
- Copywriter Firrdaus Yusoff
- Producer Mikyung Kim
- Executive Producer Ali Loveday-Herzinger
- DP Mauro Chiarello
- Post Producer Jason Bartnett
- Editor Hugo Lemant
- Colorist Luke Morrison
- Art Director Qihao Shum
- Copywriter Lena Paik
If you've ever tried crossing the road in Ho Chi Minh City you'll know that you have to take a Moses-level leap of faith and hope the sea of scooters part well enough for you to survive the trip.
Whilst perhaps not featuring the same scale as a busy Vietnamese street, this gloriously synchronised ad for ride-hailing and food delivery service Gojek certainly feels just as organic.
Directed by Henry Scholfield under lockdown restrictions (though we can't see how!), The Flow's five-day shoot incorporated 15 motorcycles, 25 vehicles, seven stunt drivers, 150 extras, and 100 crew members!
Filled with Scholfield's trademark playful camerawork and masterfully evened-out by Paris' Mathematic VFX, this visual feast would be impressive even if it were shot before the days of Corona.
