Hey Bud, are you sure you're cut-out for this?
In an entertaining new spot from W+K New York, a cardboard crowd-member goes in search of a crisp beverage.
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Credits
View on- Agency Wieden + Kennedy/New York
- Production Company O Positive
- Director David Shane
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Credits
View on- Agency Wieden + Kennedy/New York
- Production Company O Positive
- Director David Shane
- Executive Creative Director Karl Lieberman
- Creative Director Gerard Caputo
- Art Director Nathan Wigglesworth
- Copywriter Matt Herman
- HP Nick Setounski
- Executive Producer Jessica Griffeth
- Executive Producer Marc Grill
- Executive Producer Ralph Laucella
- Line Producer Marc Grill
- DP Stuart Dryburgh
- Edit Company Arcade Edit
- Editor Geoff Hounsell
- Post Producer Andrew Cravotta
- Executive Producer Sila Soyer
- Assistant Editor Jeff Lopus
- VFX Company The Mill/New York
- Executive Producer Clairellen Wallin
- Senior Producer Luis Martin
- Producer Ija Ochoa
- Creative Director Nathan Kane
- Colorist Tom Poole
- Producer Kevin Breheny
- Music Company Human Music & Sound Design/USA
- Executive Producer James Dean Wells
- Creative Lead Sloan Alexander
- Composer Jon Hubbell
- Audio Post/Sound Design Human Music & Sound Design/USA
- Audio Post/Sound Designer Sloan Alexander
- Senior Producer Craig Caniglia
- Copywriter Reuben Hower
- Senior Producer Skyler Courter
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy/New York
- Production Company O Positive
- Director David Shane
- Executive Creative Director Karl Lieberman
- Creative Director Gerard Caputo
- Art Director Nathan Wigglesworth
- Copywriter Matt Herman
- HP Nick Setounski
- Executive Producer Jessica Griffeth
- Executive Producer Marc Grill
- Executive Producer Ralph Laucella
- Line Producer Marc Grill
- DP Stuart Dryburgh
- Edit Company Arcade Edit
- Editor Geoff Hounsell
- Post Producer Andrew Cravotta
- Executive Producer Sila Soyer
- Assistant Editor Jeff Lopus
- VFX Company The Mill/New York
- Executive Producer Clairellen Wallin
- Senior Producer Luis Martin
- Producer Ija Ochoa
- Creative Director Nathan Kane
- Colorist Tom Poole
- Producer Kevin Breheny
- Music Company Human Music & Sound Design/USA
- Executive Producer James Dean Wells
- Creative Lead Sloan Alexander
- Composer Jon Hubbell
- Audio Post/Sound Design Human Music & Sound Design/USA
- Audio Post/Sound Designer Sloan Alexander
- Senior Producer Craig Caniglia
- Copywriter Reuben Hower
- Senior Producer Skyler Courter
The cardboard crowds that currently adorn stadiums are all well and good if you want a cursory impression of attendance, but you don't get the cheers, jeers and... let's face it... beers of a human gathering.
That's not the case in this humorous campaign for Bud Light from W+K New York and O Positive director David Shane. Following a curious cut-out as he searches for a cheeky drink, the spot sees our flattened fellow fold, flap and fly to his eventual destination.
Full of charm, with lovely low-fi effects that give the paper-thin protagonist real character, this 2D trailblazer certainly deserves his wafer-thin wassail.
