Hinge’s work here is done
Drawing on authentic Gen-z insights, Birthday’s sweet new campaign spotlights the moments relationship-seekers realised it was time to delete the dating app.
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Credits
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- Production Company PINE
- Director Malin Ingrid
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Credits
View on- Production Company PINE
- Director Malin Ingrid
- Editor Cabin Editing Company/London
- Sound Design Ballad
- Music Supervisor Solid Music Supervision
- Group Creative Director Maite Albuquerque
- Copywriter Yara Dalens
- Art Director Benedicte Morin
- Senior Copywriter Karly Brooks
- Executive Producer Margaux Ravis
- Copywriter. Mara Rizzetto
- Copywriter.. Alexander Rehm
- Production Designer Ruta Kiskyte
- DP Katelin Arizmendi
- Editor Carla Luffe
- VFX Supervisor Jonathan Wendt
- VFX Artist. Hampus Linden
- Sound Design. Redpipe
- Music Supervisor Li Stanley
- Composer Philip Ekstrom (Sacred Sacred)
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Credits
powered by- Production Company PINE
- Director Malin Ingrid
- Editor Cabin Editing Company/London
- Sound Design Ballad
- Music Supervisor Solid Music Supervision
- Group Creative Director Maite Albuquerque
- Copywriter Yara Dalens
- Art Director Benedicte Morin
- Senior Copywriter Karly Brooks
- Executive Producer Margaux Ravis
- Copywriter. Mara Rizzetto
- Copywriter.. Alexander Rehm
- Production Designer Ruta Kiskyte
- DP Katelin Arizmendi
- Editor Carla Luffe
- VFX Supervisor Jonathan Wendt
- VFX Artist. Hampus Linden
- Sound Design. Redpipe
- Music Supervisor Li Stanley
- Composer Philip Ekstrom (Sacred Sacred)
Online dating app Hinge has launched this lovely second iteration of its Designed To Be Deleted initiative, created and developed by the creative collective Birthday, which cleverly spotlights the platform’s mission to help people find long-lasting, meaningful connections.
Directed by Malin Ingrid through PINE, the campaign centres around six heartfelt stories inspired by real Gen-Z and Millennial dating insights, capturing the special moments Hinge users realised they’d found ‘the one’. Bringing each spot to a playful close, we see the brand’s mascot Hingie meeting its demise in a variety of comedic scenarios.
Corinna Falusi, Founder, Birthday said “Relationships are built up of little moments. True connections come from little moments that only happen offline. From the surprises of quirky mundane moments to out-of-the-ordinary dates. From moments where we're able to relax in front of each other to moments where we get uncomfortable with new things together."
