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AB – King Of Halloween

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You can keep your 4K displays and Atmos audio - we all know the real way to enjoy a classic horror flick is the grotty old VHS cassette.

With this in mind, and spurred on by a quote in which filmmaker John Carpenter attributes the creation of Halloween 2 to "a typewriter and some Buds", agency Africa have created a creepy commercial and enjoyable treasure hunt to promote both the beer brand and a one-off open-air screening of the aforementioned movie.

Chock full of horror tropes and iconic images, King of Halloween ends with viewers being encouraged to track down one of the last remaining video stores in downtown Sao Paulo in order to get a ticket to the exclusive event, held at the Copan building.

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