It's a Very merry Christmas

Very, the online retailer, has launched its 2019 Christmas brand campaign with a TV spot that encourages customers to 'get more out of giving'.

Created by St. Luke’s and directed by AgainstAllOdds through Passion Animation Studios, the 40-second spot, called Pass The Parcel, celebrates bringing a community together in the heart-warming, animated style for which Very has become known.

The commercial features Rudimental's track, Feel The Love, reimagined by The Social Singing Choir, and tells the story of a community that comes together to give Sidney, a lonely man, a Christmas that he’ll never forget. 

A separate ‘behind the scenes film [below] has also been made which features Margate's Social Singing Choir as they record the soundtrack and discuss their emotional life stories and how the choir has supported them through challenging times.

“Brand distinctiveness in all channels is the name of the game at Christmas," saids Neil Henderson, CEO at St. Luke’s, "and for this year’s Very campaign we are using the famous pink box icon to ensure maximum standout in every touchpoint when it matters most.”