Work
SUPER BOWL 2021
Huggies welcomes a babble of babies
With outstanding performances from a host of tiny infants, Mark Molloy's Super Bowl smasher puts the 'aww' in the big gawwme.
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Credits
View on- Agency Droga5/New York
- Production Company SMUGGLER
- Director Mark Molloy
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Unlock full credits and more with a shots membership
Credits
View on- Agency Droga5/New York
- Production Company SMUGGLER
- Director Mark Molloy
- Executive Producer Patrick Milling-Smith
- Executive Producer Brian Carmody
- Executive Producer Sue Yeon Ahn
- VFX a52
- Production Service Company Orange Films/South Africa
- Production Service Producer Jon Day
- Editing Work Editorial/USA
- Editor Stewart Reeves
- Editor Trish Fuller
- Assistant Editor Audrey Weiner
- Executive Producer Erica Thompson
- Post Production a52
- Executive Producer Patrick Nugent
- Executive Producer Kim Christensen
- Head of Production Stacy Kessler Aungst
- Head of CG Production Michael Steinmann
- Managing Director Jennifer Sofio Hall
- VFX Supervisor Urs Furrer
- CG Supervisor Andy Wilkoff
- Music Composition Mr Pape
- Sound Design 750mph
- Head of Production Martin Critchley
- Head Sound Engineer/Sound Supervisor Sam Ashwell
- Executive Audio Producer Jessica Ringshall
- Audio Mixer Philip Loeb
- Audio Mixer Jeremy Siegel
- Colorist Sofie Borup
- Color Producer Alexandra Lubrano
- DP Mauro Chiarello
- Production Designer Elmi Badenhorst / (Production Designer)
- Assistant Editor Leah Turner
- Post Producer Samara Kelly
- Animator Steven Biggert
- Art Director Jasper Yu
- Associate Creative Director Melisa Chamorro
- Associate Creative Director Stacey Smith
- Chief Creative Officer Neil Heymann
- Chief Creative Officer Felix Richter
- Copywriter Danielle Gasbarro
- Copywriter Sara Muchnick
- Creative Chairman David Droga
- Creative Director Elena Knox
- Creative Director Alyssa Georg
- Executive Creative Director Juliana Cobb
- Executive Design Director Rich Greco
- Global Chief Creative Officer Neil Heymann
- HP Sally-Ann Dale
- Producer Sophie Paton
- Producer Tegan Mahford
- Producer Andres Riveros
- Senior Music Supervisor Mike Ladman
Show full credits
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Credits
powered by- Agency Droga5/New York
- Production Company SMUGGLER
- Director Mark Molloy
- Executive Producer Patrick Milling-Smith
- Executive Producer Brian Carmody
- Executive Producer Sue Yeon Ahn
- VFX a52
- Production Service Company Orange Films/South Africa
- Production Service Producer Jon Day
- Editing Work Editorial/USA
- Editor Stewart Reeves
- Editor Trish Fuller
- Assistant Editor Audrey Weiner
- Executive Producer Erica Thompson
- Post Production a52
- Executive Producer Patrick Nugent
- Executive Producer Kim Christensen
- Head of Production Stacy Kessler Aungst
- Head of CG Production Michael Steinmann
- Managing Director Jennifer Sofio Hall
- VFX Supervisor Urs Furrer
- CG Supervisor Andy Wilkoff
- Music Composition Mr Pape
- Sound Design 750mph
- Head of Production Martin Critchley
- Head Sound Engineer/Sound Supervisor Sam Ashwell
- Executive Audio Producer Jessica Ringshall
- Audio Mixer Philip Loeb
- Audio Mixer Jeremy Siegel
- Colorist Sofie Borup
- Color Producer Alexandra Lubrano
- DP Mauro Chiarello
- Production Designer Elmi Badenhorst / (Production Designer)
- Assistant Editor Leah Turner
- Post Producer Samara Kelly
- Animator Steven Biggert
- Art Director Jasper Yu
- Associate Creative Director Melisa Chamorro
- Associate Creative Director Stacey Smith
- Chief Creative Officer Neil Heymann
- Chief Creative Officer Felix Richter
- Copywriter Danielle Gasbarro
- Copywriter Sara Muchnick
- Creative Chairman David Droga
- Creative Director Elena Knox
- Creative Director Alyssa Georg
- Executive Creative Director Juliana Cobb
- Executive Design Director Rich Greco
- Global Chief Creative Officer Neil Heymann
- HP Sally-Ann Dale
- Producer Sophie Paton
- Producer Tegan Mahford
- Producer Andres Riveros
- Senior Music Supervisor Mike Ladman
As anyone with kids will know, you may be bigger, stronger and able to string a sentence together, but as far as your life is concerned, baby is boss.
Throwing its arms open to tots worldwide is Huggies show-stopping brand anthem spot Welcome to the World, Baby, a non-stop, whipsmart introduction to the charmed life of tiny-ones in which the joys of youth are exuberantly listed.
Assuredly directed, as always, by SMUGGLER's Mark Molloy and with a sublime edit from Work Editorial's Stewart Reeves and Trish Fuller, the real stars of the show are the little pickles themselves, displaying a remarkable range of expressive emotions for ones so young.
