If the (soppy) shoe fits…
This sweet film for Drake’s NOCTA X Nike ‘Love You Forever’ sneaker, is a cautionary tale of how a young chap can get off on the wrong foot by disrespecting his mom’s gift choices.
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Credits
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- Production Company Serial Pictures
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Credits
View on- Production Company Serial Pictures
- Executive Producer Violaine Etienne
- Executive Producer Sara Greco
- DP Jody Lee Lipes
- /DP Jody Lee Lipes
- 2nd DP Mark Jeevaratnam
- Producer Nerenda Eid
- Production Designer Kuo Pao Lian
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company Serial Pictures
- Executive Producer Violaine Etienne
- Executive Producer Sara Greco
- DP Jody Lee Lipes
- /DP Jody Lee Lipes
- 2nd DP Mark Jeevaratnam
- Producer Nerenda Eid
- Production Designer Kuo Pao Lian
Created inhouse by NOCTA/Dream Crew and directed by Merawi Gerima through Serial Pictures, this engaging film promotes the release of Drake’s highly anticipated custom Air Force 1 sneakers.
Though the rapper’s album Certified Lover Boy dropped in September 2021, the merch just keeps on coming.
Made in collaboration with Nike, the Certified Lover Boy collection includes the NOCTA x Nike Air Force 1 shoe, now known as the Love You Forever, and an accompanying cutesy story book.
In the naturalistic, nicely acted spot, two boys are perplexed when their mum gives them the seemingly sentimental sneaker and book combo. Too late do they realise that the branding holds the key to being effortlessly cool for school and a possible, now missed opportunity for a love that could have lasted forever…
