Samsung’s sense of self
The tech brand’s campaign conveys a colourful mixed-media message of empowerment.
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Credits
View on- Agency Leo Burnett/Bnei-Brak
- Production Company Kaski Productions
- Director Guy J Bolandi
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Credits
View on- Agency Leo Burnett/Bnei-Brak
- Production Company Kaski Productions
- Director Guy J Bolandi
- Original Score Monster Music
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Leo Burnett/Bnei-Brak
- Production Company Kaski Productions
- Director Guy J Bolandi
- Original Score Monster Music
Self-doubt, self-expression, identity, disconnection – it's a confusing world, but the characters in this spot take eye-catching animated/live-action rides as they navigate their personal journeys.
Created by Leo Burnett Israel, directed by Guy J Bolandi, and produced by Kaski Productions, with original track and sound from Monster Music, the spot follows the characters as they find connection with others and their own inner selves with the aid of their connected devices – a Galaxy Watch5 and a set of Buds2 Pro.
