IKEA offers some seasonal stodja
In a witty film for the homeware retailer, a Spanish family need expert help in planning their festive movements.
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Credits
View on- Agency McCann/Madrid
- Production Company Primo/Spain
- Director Martin Kalina
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Credits
View on- Agency McCann/Madrid
- Production Company Primo/Spain
- Director Martin Kalina
- Creative Emiliano Gonzalez De Pietri
- Creative Miguel Madariaga
- Creative Ander Mendivil
- Creative David Valganon
- Creative Raquel Verdugo
- Creative Alma Lopez
- Director Dani Fortuny
- Chief Production Officer Paloma Adrien
- Lead Executive Producer Maria Iglesias
- Audiovisual Producer Martin Bailin
- Audiovisual Producer Nieves Antuna
- DP Octavio Arias
- Executive Producer Victoria Piantini
- Producer Assaf Eldar Stadler
- Editor Marc Soria De Torre
- Editor Luna Martin
- Editor Pablo Marchetto
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Credits
powered by- Agency McCann/Madrid
- Production Company Primo/Spain
- Director Martin Kalina
- Creative Emiliano Gonzalez De Pietri
- Creative Miguel Madariaga
- Creative Ander Mendivil
- Creative David Valganon
- Creative Raquel Verdugo
- Creative Alma Lopez
- Director Dani Fortuny
- Chief Production Officer Paloma Adrien
- Lead Executive Producer Maria Iglesias
- Audiovisual Producer Martin Bailin
- Audiovisual Producer Nieves Antuna
- DP Octavio Arias
- Executive Producer Victoria Piantini
- Producer Assaf Eldar Stadler
- Editor Marc Soria De Torre
- Editor Luna Martin
- Editor Pablo Marchetto
Doesn't it feel that some Christmases could do with a bit of military-level planning? Well, thanks to IKEA and McCann Spain, that dream is a reality for one chaotic Spanish family.
Featuring the endearing Vallejo family as they take on the wisdom of an experienced events planner, Move to a Better Christmas sees festive obligations scheduled to the second (replete with a host of IKEA offerings too, natch).
Directed with aplomb by Primo pairing Martin Kalina and Dani Fortuny, taking some comedic storytelling queues from recent entertainment/commercial offerings (*cough* Apple *cough*), this frenetic and fun piece makes you wish for a 'Sally Fielding' of your own...
