IKEA’s pawfectly affordable products
In a sweet series of spots created by INGO, the furniture brand showcase its economical homeware through relatable pet-owner predicaments.
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Credits
View on- Agency INGO/Hamburg
- Production Company The Producers Sweden
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Credits
View on- Agency INGO/Hamburg
- Production Company The Producers Sweden
- Sound Design / Post-Production Hooked Music
- Chief Creative Officer Liz Taylor
- Creative Director Nicolas Lopez Bravo
- Creative Director. Fernando Montero Gonzalez
- Junior Art Director Andrea Lopez Boado Rodriguez
- Chief Creative Officer. Tobias Ahrens
- Creative Director.. Tomas O'Gorman
- Music & Sound Composer Camilo Molina
- Music & Sound Composer. Jan Finck Barboza
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Credits
powered by- Agency INGO/Hamburg
- Production Company The Producers Sweden
- Sound Design / Post-Production Hooked Music
- Chief Creative Officer Liz Taylor
- Creative Director Nicolas Lopez Bravo
- Creative Director. Fernando Montero Gonzalez
- Junior Art Director Andrea Lopez Boado Rodriguez
- Chief Creative Officer. Tobias Ahrens
- Creative Director.. Tomas O'Gorman
- Music & Sound Composer Camilo Molina
- Music & Sound Composer. Jan Finck Barboza
Tapping into the surging popularity of pets, Swedish homeware brand IKEA and INGO have launched this subtle yet effective campaign acknowledging the significance of four-legged friends in our homes.
Combining the ultimate cute-factor with little accidents that every pet parent can relate to, the campaign aims to reassure owners that they needn’t worry about inevitable homeware mishaps, while showcasing common IKEA items pets might knock over: a CHIAFRÖN plant pot, a FÄRGRIK mug, a KÄRLEKSGRÄS cushion, and a STILREN vase.
