Impossible Foods' meat-free musical
In a fun campaign by Super Serious, the meat substitute brand explores the history of carnivorous cuisine, from mammoth meals of the Stone Ages to present day plant-based alternatives.
)
Credits
View on-
- Production Company RSA Films
- Director Jake Scott | (Director)
-
-
Unlock full credits and more with a shots membership
Credits
View on- Production Company RSA Films
- Director Jake Scott | (Director)
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company RSA Films
- Director Jake Scott | (Director)
Plant-based meat substitute brand Impossible Foods has launched its major summer marketing effort with this musical campaign, created by Super Serious and directed by Jake Scott through RSA Films.
The spot, titled Making Meat History takes us on a comedic journey uncovering the meat-eating habits of humans through the ages, when the spot’s narrator introduces meat from a new animal called “the plant.”
With extravagant period costumes and plenty of humorous moments, the campaign aims to familiarise consumers with the concept of plant-based meat and its benefits in a lighthearted, entertaining and memorable way.
