Inclusivity is everything in Nike's Land of New Football
W+K Amsterdam and Felix Brady zip around the globe to show the joys of the beautiful game have no boundaries.
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Credits
View on- Agency Wieden + Kennedy/Amsterdam
- Production Company Stink/UK
- Director Felix Brady
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Credits
View on- Agency Wieden + Kennedy/Amsterdam
- Production Company Stink/UK
- Director Felix Brady
- Paris Production Stink/France
- Lisbon Production Page International Services
- Producer Tatyana Alexandra
- Sound Designer Raja Sehgal
- Music Mr Pape
- Post Production The Mill/London
- Managing Director Blake Harrop
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Creative Director Evgeny Primachenko
- Creative Director Craig Williams
- Senior Art Director Guney Soykan
- Copywriter Ane Santiago Quintas
- Copywriter Mohamed Diaa
- Art Director Florian Barthelmess
- Producer Ben Croker
- Executive Producer Jon Chads
- DP George Richmond
- Production Manager Katie Keith
- Production Manager Rosie Pike
- First Assistant Director London Clara Paris
- Art Director London Chloe Brady
- Editor Elise Butt
- Executive Producer Clare Melia
- Post Producer Nicola Simmons
- Colorist Alex Gregory
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy/Amsterdam
- Production Company Stink/UK
- Director Felix Brady
- Paris Production Stink/France
- Lisbon Production Page International Services
- Producer Tatyana Alexandra
- Sound Designer Raja Sehgal
- Music Mr Pape
- Post Production The Mill/London
- Managing Director Blake Harrop
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Creative Director Evgeny Primachenko
- Creative Director Craig Williams
- Senior Art Director Guney Soykan
- Copywriter Ane Santiago Quintas
- Copywriter Mohamed Diaa
- Art Director Florian Barthelmess
- Producer Ben Croker
- Executive Producer Jon Chads
- DP George Richmond
- Production Manager Katie Keith
- Production Manager Rosie Pike
- First Assistant Director London Clara Paris
- Art Director London Chloe Brady
- Editor Elise Butt
- Executive Producer Clare Melia
- Post Producer Nicola Simmons
- Colorist Alex Gregory
Back in 2018, Nike broke our collective brains with the Nothing Beats A Londoner; a rip-roaring ode to the city's diversity and distinctive charms.
With this 2021 entry, The Land of New Football, the boundaries have been smashed in a spot that goes for global representation and inclusivity, and hits the back of the net.
Seemingly portraying players of all ability, gender, age, race and footie-proclivity, the spot from W+K Amsterdam states its intention throughout, with upfront copywriting delivered with panache by the huge cast of unknowns and celebs alike.
Directed by Stink Films' Felix Brady, whose camera-control hits Ronaldo levels of flair, this Parklife-backed, passion-fuelled piece is a lovely jolt of sporty energy.
