Inspiré by No. Emploi launches

Growing up in the same small coastal town of Kiama NSW, Justin McMillan and The Inspired Unemployed boys have shared a similar journey in making their way to the big screen (hailing national attention from each of their respective work).

The story began fatefully one morning in Byron Bay, when McMillan and Falcon were doing a surf check and joked about the idea and collaboration. Justin McMillan comments “I bumped into Matt Ford (Falcon) while we were checking the surf one day in my street in Byron Bay and we got talking about the idea to shoot a parody fragrance commercial, naming the product 'Inspire for Men'. Nothing happened for a while, then it turned out that Chemist Warehouse pitched the boys the exact same idea… Falcon asked me if I was still interested to help put it together and we were away.”

Represented exclusively by Born Bred Talent, Australia’s leading influencer talent and creative agency, of which The Taxi Group has an interest in, The Inspired Unemployed boys need no introduction and have skyrocketed to fame in recent years through their parody videos on Instagram, concepting, shooting and editing content at a lightning pace.

Famed commercial director, Justin McMillan has Queensland representation by Taxi Film Production, the award-winning production arm of The Taxi Group. So, the stage had been set for a powerful collaboration from the very beginning.

When crafting the concept, McMillan set out to write funny vignettes that were on brand for The Inspired Unemployed but inexpensive to execute. He set his sights on ensuring the scenes were so ridiculous, that it was obvious to an audience that this was a parody (sometimes hard to distinguish in the current climate of abstract luxury fashion advertising). He goes on to comment, “The fact that it was shot with a challenging budget only helped this approach.”

When asked about what it was like working alongside The Inspired boys, McMillan said it was hard to keep a straight face. “The boys have been directing and editing their own work for years, so I made sure it was a collaborative process where no ideas were shut down. It was fun to see the guys step out of their comfort zone in a few of the scenes. Physical comedy is hard to achieve in camera, but the boys were adamant in nailing the right performance to land the gag and took direction well. They’re both brutally honest with each other… which I love.”